Author Archives: Visual Eyez Studio
Write an Executive Summary
Most business owners have a general idea of the executive summary that comes with the traditional business plan. However, in the real world, summaries come up much more often than just in the…
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The Importance of Market Positioning
It’s been several decades now since I first ran into the mental magic of marketing positioning. The diagram here shows it as presented by Philip Kotler in his text Marketing Management, which has…
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Rethinking Insurance Coverage
Like most small businesses, you probably can’t self-insure (pay for losses out of pocket) because you can’t afford the risk for substantial financial exposure. You need insurance. But you may not…
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No Business Credit? Here’s a Simple Strategy to Get Credit and Conserve Cash Flow
If you plan to take out a loan for your business, buy equipment, open a business credit card – just about anything that requires borrowing money – having business credit is essential. But if you…
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Christmas in July: Why You Should Plan Your Holiday Marketing Now
Put down the leftover hotdogs, sparklers, and souvenir American flags. Yes, summer has barely started—but if you’re a small business owner whose profitability depends on the holiday shopping…
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Corporate Social Responsibility: What Your Small Business Needs to Know
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How to Develop and Use a Good Executive Summary
Most business owners have a general idea of the executive summary that comes with the traditional business plan. However, in the real world, summaries come up much more often than just in the…
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8 Easy Businesses to Start
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How To Overcome The Fear Of Being Your Own Boss
I’d like to start out by telling you that it’s perfectly normal to be fearful about owning a franchise business-or any business. As a matter of fact, if you weren’t afraid, it would cause…
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4 Ideas to Help You Create An Inclusive Work Environment
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Entrepreneurship for military spouses
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5 Mid-Year Tax Planning Strategies
For many small business owners, thinking about taxes occurs only twice a year … when returns are being prepared and perhaps at the end of the year. This is a mistake. With half of 2017 over, now…
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