Monthly Archives: July 2017
Seniors Win in Small Business
What’s an encore entrepreneur? It might look a lot like you.
These are people who might be starting a business for the first time as they near retirement age. Or, you may be retired already…
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Celebrating Our Heroes
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Write an Executive Summary
Most business owners have a general idea of the executive summary that comes with the traditional business plan. However, in the real world, summaries come up much more often than just in the…
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The Importance of Market Positioning
It’s been several decades now since I first ran into the mental magic of marketing positioning. The diagram here shows it as presented by Philip Kotler in his text Marketing Management, which has…
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Rethinking Insurance Coverage
Like most small businesses, you probably can’t self-insure (pay for losses out of pocket) because you can’t afford the risk for substantial financial exposure. You need insurance. But you may not…
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No Business Credit? Here’s a Simple Strategy to Get Credit and Conserve Cash Flow
If you plan to take out a loan for your business, buy equipment, open a business credit card – just about anything that requires borrowing money – having business credit is essential. But if you…
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Christmas in July: Why You Should Plan Your Holiday Marketing Now
Put down the leftover hotdogs, sparklers, and souvenir American flags. Yes, summer has barely started—but if you’re a small business owner whose profitability depends on the holiday shopping…
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Corporate Social Responsibility: What Your Small Business Needs to Know
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How to Develop and Use a Good Executive Summary
Most business owners have a general idea of the executive summary that comes with the traditional business plan. However, in the real world, summaries come up much more often than just in the…
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