How to Attract and Retain Customers With a Whitepaper - The University of La Verne Small Business Development Center (SBDC)

The University of La Verne Small Business Development Center (SBDC)

Assisting Clients in the
Eastern San Gabriel Valley
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How to Attract and Retain Customers With a Whitepaper

What is a whitepaper, and why should you create one? Targeted to B2B customers, a whitepaper is a short document (generally six to 10 pages long) that provides useful information to your customer…

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